BLOG

How to be Comfortable on Camera

Video is a great way of building trust with an audience. However, people often feel nervous or unsure about being on camera.

So in this video, we’ll look at 5 ways to feel comfortable and relaxed when being filmed.

Telling someone to relax, doesn’t often work, but here are 5 tips that will help you to relax and feel comfortable when being filmed.

Have the Right Mindset

You’ve gotta remember that you have the information that people are wanting to find out about. So, the audience is wanting you to succeed. So just relax and share your information.

You want to film when are mentally at your sharpest. So for example, if you’re a morning person, arrange for the filming to be done in the morning.

Practise

It’s obvious, but often overlooked. In Tip 1 I said you know your topic, so it’s a lot easier to talk about it. which is true, but you have to be careful not to be overconfident. However, you’ve still got to plan and structure what you want to deliver, to get the message across clearly to your audience.

Work with People you Feel Comfortable With

I’ve had this experience myself, where a simple change in personnel can completely change the success of a project.

Performance Delivery

You need to think about things such as smiling. But not crazy smiling. Breathing – so you don’t faint. Not rushing what you say. And finally, you want to come across as genuine. You want to show who you are, to build up trust with your audience.

That’s our 5 Tips on being more comfortable on camera. Any questions, please write them in the comments.

podcast microphone

How to prepare for a podcast interview

A podcast is a great way to share information, build content and engage with an audience. Here are some key points to get to your podcasting goals faster, with less hassle and better results.

Format of podcast

Send a guest the link to your podcast, so they can listen to previous guests and get an idea of its format. What is the angle of your podcast? How would you describe your podcast to someone in one sentence? These questions can help clarify the focus of the podcast.

Microphone

An obvious point, which can be overlooked. Make sure guests and the host are  speaking into the microphone. It is easy to make eye contact between the host and guest, in a conversation, then be “off-mic”.  Also, check the audio levels of speakers before recording to balance them.

There may be a range in the levels of speech, so you want to balance them to a similar level.  You also don’t want huge ranges in sound levels during the interview, as this can impact on the quality of files, and add to the editing process.

Ums and Ahs (And other disfluencies– ‘You Know’…‘Well Ah’…‘Like’…)

These can be distracting to the listener. It can get to the point where this is all the listener hears. Some ‘Ums and Ahs’ are fine, as this is part of natural speech. The problem is if they get excessive.

This may require some editing to reduce them. Often people don’t realise the amount of disfluencies they use, so a test recording is a way to gauge this.

Other sounds

If filming on location, try to find a quiet place to avoid background sounds. Background sounds can be a distraction and also make editing difficult.  Test out the recording levels beforehand, the microphones can be sensitive to sound, so even someone talking ‘on the other side of the room” may be picked up by the recorder.

Some other incidental sounds to be aware of are: a hand clapping tapping,  jewellery shaking, paper rustle and a moving swivel chair.

If recording inside, consider the natural sound of the room, such as, is the room ‘too echoey’. If recording outside, the sound of wind can ruin a recording.

Pre-interview

You want to relax the guest, they may be nervous, they may have never done this before. Even people with extensive media experience can get nervous. So general chat before the interview can be helpful. Review the questions of what will be covered. Also, remind the guest that the interview is not live, so if a mistake is made, the question can be redone.

When the interview starts, the first few questions should be easy to answer, so the guest and host can get into the rhythm of the interview.

The reverse is also true about guests, they may get ‘a bit excited’.  They could talk too fast, or in the heat of the moment, reveal something they shouldn’t have said. So it’s important to protect the guest, and edit out content that could cause the guest problems. (You can ask them, “Can we keep this bit in?) You can also send the guest a copy of the finished interview beforehand, so they can check it first, so they are happy with it.

You don’t however want the guest dictating too much what is in the interview. More about avoiding any real clunkers, or perhaps editing has made a point in the interview unclear.

If however, the podcast is more of a debate situation with opposing views, no editing or guest approval may be needed. It all depends on the arrangement for the interview.

Preparation

Each guest should be well researched. Open questions improve the flow of a discussion.

Have the questions in front of you. Have a structure to follow, but be prepared to go in different directions with interviews. Give the guest a list of the questions before the interview to help them prepare.

How long is the interview?

Regardless of how long you’re planning the episode to be, it’s helpful to have extra content, for the editing process. Such as, if you are aiming for a 20 minute podcast, a 30 minute interview allows you editing options, such as cutting out sections that are not relevant, or not as important to the theme of the discussion.

Drinking water

Have a glass of water for guests and hosts during the interview. Offer them a class, before the interview starts. Room temperature or warm water is best. Not cold.

Plan B

A backup recording can be handy, just in case something goes wrong with your main file. For example, having a smartphone with a microphone placed near your guest.

What equipment does your guest have? If for example, you are recording a guest in a different location, check the quality before the interview of their equipment.

cell phone

6 Ways SEO Helps A Small Business

Many small business owners might imagine that investing a component of their marketing budget on computer program optimisation (SEO) strategy isn’t necessary. They’ll consider it as ineffective and too technical even to create a sense of it. But the truth is, SEO for small businesses is very important in New Zealand.

According to Flight Digital, 46% of all Google searches are looking for local information. 72% of consumers that did a local search visited a store within five miles. 97% of people learn more about a local company online than anywhere else. 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.

Is SEO Really Worth It?

SEO for small businesses is a reality and more and more businesses are going toward this route. There are amazing benefits to SEO for small businesses without breaking the bank.

Let’s dive into the 6 reasons why SEO is worth it for your business.

Better Brand Visibility

Today, having a web site alone isn’t enough to realise visibility. You would like to create it useful, relevant, and straightforward for users to search out. When users explore a selected product or service, they might expect to work out the foremost relevant online sites that meet their needs.

The more people that hunt for your products and services, the upper the possibilities of your website appearing on the first-page search engines. Naturally, this may make your brand more recognisable and reliable. However, do note that having a web site needs a superb hosting provider and you’ll be able to choose between several good options for your SEO for small business.

Better User Experience

User experience plays an enormous role in program rankings. Search engines tend to rank websites that are easy to navigate, easy to “read”, and contain content that users are trying to find. for instance, if a user were to look for a boutique promotion agency in New Zealand, websites that are ranked higher will include those who have the attributes mentioned above.
When these attributes are met, the search engines will add favour of ranking your site as trustworthy.

Broader Audience Engagement

With the advancement in electronic technology, most of the buyers make a purchase decision after doing the necessary research on a search engine. SEO can facilitate your reach to a large audience without even paying for advertisements.
When done right using keywords that match your products and services, you may be able to target the correct customers. Whether or not you’re a brand-new business and just started a web site, you’ll still appear tops on the engines if you’ve got a correct SEO strategy in place.

So, to answer your question is SEO worth it? Yes, it definitely is.

High Possibility of Conversion

The ultimate goal of SEO is to urge more people to go to your website and obtain them to interact along with your services or purchase your products. It’s one in every of the most effective ways to urge conversions also. Call to actions are great for high conversion marketing. It may be to fill out a membership form, downloading a written report, and subscribing to a newsletter.

Customer Insights

Once you have a high number of users visiting your website, you’ll be able to access customers’ information that may be valuable to your business strategy. By utilizing Google Analytics, you’ll be able to be told information like demographics, location, age group, and also the channels they accustomed reach your website, time spent, and therefore the varieties of product pages or contents they read and then on. You’ll then use this information to assist develop or adapt your marketing strategies.

Upper Hand Over Competitors

Try searching a number of your competitors on search engines, and you’re absolute to find them ranked already. If they’re not, this can be your chance to own your site ranked. With SEO, the possibilities of you being found over your competitor will get you a much bigger pie of your customers, so why wait?

Tips Regarding SEO for Small Business

Now that you have a better idea about the benefits of SEO for small businesses, we can dive into some action plans that you can incorporate into your business. These tips will allow you to dive deeper into the question is SEO worth it?

Optimised Business Website

Create a website name that reflects your business type and its location. As an example, Star Fisheries uses the domain “starfisheries.com,” which has it all. Add keywords on page titles that identify along with your business, its services.nz along with its location. As a result, the visitor has a clear idea regarding your business beforehand.
Incorporate your business’ name, address, and telephone number (NAP) information is not only the homepage or contact page but each individual page of your website.

Keep Local Listings Updated

Perhaps one of the foremost and most effective ways to spice up local SEO is to confirm the supply and consistency of your business’ listing information across a myriad of third-party sources. Google has a very strong AI that scans these websites to understand the local market better and provide accurate search results.
If your business is not listed at all, the information won’t be picked up by Google or any other search engines. It can even negatively impact your business in the long run.

Proper Link Building

Consistently share links to your website via your Facebook, Twitter, and other social media channels, and encourage others to pass along the knowledge furthermore.
Embed links into emails and your website to send updates to the customers. You can also host local events for better brand visibility. You can offer discounts to local neighbourhoods, students, and support neighbourhood businesses as well to build credibility.

Be Active in Social Media

Develop a robust social media strategy that engages customers via Facebook, Google+, Twitter, Pinterest, Instagram, and other popular networks on an everyday basis. The more followers and engagement you receive, the upper your pages will appear in search. Note Star Fisheries’s Facebook page within the business’ search results above.
Updates on new products, giveaways, promotions, etc. can be amazing content ideas for social media engagement. Take care to retort to those reaching out via social media with questions or feedback on their orders.

Takeaway

At the end of the day, SEO is a tool that offers huge benefits to small businesses.  It can help build a brand, increase sales, engagement and boost sales.

youtube on screen

What is Video SEO and How Can It Help your Business?

When you search something on the internet, the search engine used gives you results based on your search. These results displayed in front of you are ranked, based on their relevance to your search. 

For any website owner, this ranking is crucial. The higher you rank, the more viewers you are likely to get for your content. SEO (Search Engine Optimisation) is a process used to make sure you fall in this highly ranked category.

Video SEO

One way of making sure SEO (to get a higher ranking) is a massive success for you is to include videos to your agenda. Why videos? It is because videos have become such a form of content that can easily attract people. Hence, video marketing is a wise choice for any smart business owner. This form of SEO greatly boosts your rankings.

Based on your search and the on-screen elements related to it, search engines like Google will present you with multiple results with the help of their advanced algorithms. Also, search results offered to searchers are also presented depending on the items circumambient to the video itself. 

How Do Videos Help In SEO Ranking For A Business?

As mentioned before, the higher your rank, the more visible you will be to people, especially customers. And if you want your business to grow and gain recognition, you have to make sure you become one of the first to pop up in their target searches. Here is how videos help:

  1. When you are in the highest ranks, you and your page will be noticed first. Hence, you will undoubtedly get an impressive number of clicks.  But when you add videos to the mix, the percentage of organic traffic you receive increases by 157%. In simple words, the click-through rate grows.
  2. Users find videos appealing. So, when a video is attached to your page, most people are likely to stay on that page for nearly double the time of a page which does not contain a video. 
  3. You can also expect to see a rise in the number of backlinks from other websites. However, this will only occur if you post quality videos – the contents being pertinent and useful for the user, encouraging them to stay and make use of your services. Poor-quality videos, on the other hand, will discourage people to stay on-page. 

 Video SEO: How To Make It Work

Based on your search and the on-screen elements related to it, search engines like Google will present you with multiple results with the help of their advanced algorithms. Search results offered to users are also presented depending on the items circumambient to the video itself. 

Search engines always take notice of videos when enlisting them in the results. And if you want to be noticed, make sure to include these search signals in your Video SEO marketing strategy:

  • Total video views
  • Video watch time
  • Video duration based on the user’s preference
  • Use of keyword phrases in titles, tags, closed captions, descriptions, categories and channel pages to bring attention to your website, page or video
  • Options to like, share, comment, subscribe to increase the participation of users

There are several SEO services we offer such as video, local and normal SEO. They are designed to make your business grow and flourish. 

 

keybord

Why SEO? And Why is it Important?


Today, having a website for your business or brand is crucial.
 
In the early days of the internet, there were very few websites, and the competition was less. But now, the competition is huge and increasing. The battle to rank and convert based on search engine queries is an ongoing battle.


Today, having a website for your business or brand is crucial.
 
In the early days of the internet, there were very few websites, and the competition was less. But now, the competition is huge and increasing. The battle to rank and convert based on search engine queries is an ongoing battle.

businessman, consulting, business

5 Free tools to save you time and reduce frustration

Everyone is looking to save time. Here is a list of 5 free tools I use most days to get things done. All are easy to use and can save a lot of frustration in a day at work.

SEOquake:
I’m starting with this SEO tool since I do SEO. SEOquake “is a free plugin that provides you with key SEO metrics”. I use it every day. It provides a great starting point when researching competitor’s websites, or checking on the performance of your own site.

Download as a Chrome extension and you’re away!

Snapseed:
Snapseed is a photo editing app ( Google Play and App Store). It has an array of tools to enhance the look of your photos. There are plenty of photo editing apps in the market.

I like Snapseed as it is straightforward to use and gets the job down for a quick post to social media, emailing to others, or saving to your library.

Grammarly:
This is pretty common now. It seems to be promoted wherever I go on the web.

However, I think it’s still important to mention Grammarly. It’s a valuable highlighter of spelling errors, grammar mistakes, and typos.

It’s a Chrome extension, that is a must-have.

Google Drive:
Google Drive allows you to easily share large files – it’s my go-to for this purpose. There are other options such as OneDrive and Dropbox, but Google Drive suits me best, as I am a heavy user of other G Suite tools such as Docs and Slides. Free to start with, with affordable options if you need more storage.

Zoom:
Zoom is pretty high profile now. It has had a huge uptake because of people working from home due to the Coronavirus; plus it has faced complaints in relation to security issues.

As a way to connect, it’s great. It has a stack of features, and his “Solid” when meetings are running. There are other options such as Microsoft Teams and Skype. So, it’s more a matter of preference and dependent on software others are wanting to connect with.

Scroll to Top